New Cinco de Mayo event to be held in Atlanta

Posted by Elena del Valle on April 10, 2007

Ralph Herrera

Ralph Herrera, president, Lanza Group

Photo: Lanza Group

Fiesta Atlanta, a Hispanic themed Cinco de Mayo celebration, is set to premier on Sunday, May 6, 2007 at Centennial Olympic Park in Atlanta, Georgia. Organized in collaboration between Lanza Group LLC and Entertainment Design Group, Inc., the festival will run from 10 am through 7 pm and feature local and national musical acts performing on the park’s main stage as well as children’s entertainment.

Additionally, event planners expect to include an artist’s market and food from Latin American countries at the festival. They hope attendance reaches 25,000. Admission will be free. Event sponsors include Amtrak, Atlanta Aquarium, Anheuser Busch, Delta Airlines, Hyatt Hotels Atlanta, and Monster Energy, Mrs. Winner’s Chicken & Biscuits, and State Farm.

“Anheuser Busch realizes the importance of Atlanta’s and the region’s growing Hispanic community and is proud to embrace the Latino market by participating in a quality event like Fiesta Atlanta ’07. We expect Fiesta Atlanta ’07 to grow into the largest Cinco de Mayo celebration in the Southeast United States,” said Cassandra Clouser, manager, Field Media Services, Anheuser Busch.

“We are extremely happy to count upon the support of such a terrific organization with strong ties in the Hispanic community, as the Atlanta Silverbacks are. They are a great and valuable addition to Fiesta Atlanta and will add even more excitement to this day of music, food, fun, games and wholesome family entertainment,” said Ralph Herrera, president, Lanza Group, an Atlanta based, Hispanic market advertising and public relations firm.

Atlanta Silverbacks, Atlanta’s professional soccer team, will participate in Fiesta Atlanta. The Atlanta Silverbacks representatives will be present at the event all day and some of their star players will make appearances. The Silverbacks will sign autographs, take pictures with fans, and test the soccer skills of volunteers.