StarMedia relaunches women’s channel
Posted by Elena del Valle on August 15, 2006
Juan Jose Nuñez, vice president, Operations, StarMedia
Photo: StarMedia
Miami, Florida – StarMedia a Wanadoo company and leader in Internet media for the global Spanish-speaking audience, announced the re-launch of its new woman-themed channel, StarMedia Mujer. Promotional materials promise a new style and expanded content intended to appeal directly to the portal’s existing audience and draw new users.
The new service is the latest in a series of upgrades to the portal. StarMedia recently announced strategic alliances with Hotels.com to launch travel channel StarMedia Viajes, its first and most extensive travel booking engine for Spanish-speaking web users; and also with Voy Music in launching its online digital Latin music service, StarMedia Radios.
“StarMedia Mujer brings a new and welcome touch of glamour to the portal,” said Juan José Nuñez, vice president, operations, StarMedia. “In developing the new women’s channel we’ve implemented many excellent suggestions submitted to us by our users, including the expansion of content generally, particularly in the Fashion & Beauty as well as Diet & Nutrition areas. StarMedia has continually sought to strengthen its brand by developing the relevance and selection of its content; we’re certainly very proud of this latest addition, which we’ll continue working hard to improve, in consideration of our users and advertisers.”
A key feature of StarMedia Mujer is the new “Tu Espacio” (Your Space) section, with family, work, travel and leisure content. Consistent with the portal’s new image and re-design, StarMedia Mujer plans to feature an intuitive menu and navigation meant to allow easy access to its content with a design pallet in lightly shaded orange and gray tones over white.
StarMedia.com is a free-to-web service. According the company, their portals connect more than 20 million Spanish-speakers through the Internet. StarMedia has local operations in Mexico and Spain as well as Los Angeles, Miami and New York in the United States. It is wholly owned by Wanadoo, Europe’s second largest online company and a subsidiary of the France Telecom Group.
