Hispanic Marketing & Public Relations book author to speak at SRI Hispanic Boom conference

Posted by Elena del Valle on June 14, 2006

 

Cynthia Nelson, contributing co-author, Hispanic Marketing & Public Relations book

Photo: Cynthia Nelson

Cynthia Nelson, contributing co-author of the “Marketing to Hispanics Online” chapter in the Hispanic Marketing & Public Relations book, will be a speaker at the upcoming 2006 7th Annual Hispanic Boom conference at the Wilshire Grand in Los Angeles. 

On Thursday, June 15 she will discuss “Branded Entertainment: Looking beyond the 30 Seconds Spot to Cultivate Relationships with the Target Market (Case Study)” from 11:30 a.m. to 12. That same day, from 3 p.m. to 4:30 p.m., she will discuss “How to Get the Most from Branded Entertainment Tie-Ins Breakthrough Strategies.” She will be available to sign copies of Hispanic Marketing & Public Relations during the conference.

Cynthia is chief operations officer of Spanish language media company TodoBebé™, Inc. In her current position, she is responsible for operations and business development of TodoBebé™, Inc., a leading integrated media company (television, radio, online, events) dedicated to providing information around babies and pregnancy for Spanish speakers worldwide.