Posted by Elena del Valle on March 17, 2006
Miami, Florida – Publicitas LHM, a national Hispanic print media advertising sales company, announced the appointment of Marión Mézáros as regional account director for the West Region, and Mitch Korn as regional account director for the Northeast Region.
Mézáros is a seasoned advertising and media sales executive with more than 10 years of multicultural media planning and ad sales experience in the Los Angeles market. Her experience includes working for Western International Media as print negotiator, Muse Cordero and Ad Americas as media supervisor, and most recently as director of sales and marketing for the Mexican business newspaper El Financiero.
On the East Coast, Korn will concentrate on developing the pharmaceutical and auto categories. Korn was sales executive for Katz Hispanic Media, Telemundo Network, News Corp, and JSA Publishing, where he specialized in print media marketing products.
“Marión will provide our clients her valuable experience and know-how of the Hispanic media market,”, said Amelie Ferro, vice president Business Development, Publicitas LHM.“Mitch brings over fifteen years of experience in the Hispanic media industry, and will assist our advertisers in understanding how to best reach this audience thru print.”
Part of the PubliGroupe-Publicitas Promotion Network Company, Publicitas-LHM was launched as a specialized division to partner with leading U.S. Hispanic publishers to extend leverage and resources on a national advertising sales platform. Publicitas-LHM has engaged a national sales team as an extension of its represented publishers to promote and grow advertising revenues for its media partners. A division of PubliGroupe, operating with 53 offices across four continents, Publicitas is responsible for the international activities of the group and is one of the largest global advertising sales networks representing some of the most prestigious newspaper and magazine publishers from around the world. More information about the company is available at Publicitas.com.