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Elena del Valle Keynote Speaker at PRSA Gulfstream Chapter’s Annual Meeting

Posted by Elena del Valle on November 22, 2005

The Public Relations Society of America (PRSA) Gulfstream Chapter’s Annual Meeting with featured speaker Elena del Valle offering “Insights on Effective Hispanic Media Training”

Wednesday, December 7, 2005
The Riverside Hotel
11:30 – 12 noon for registration & networking
12 noon – 1:30 p.m. for lunch & presentation

Sponsored by

PRSA Gulfstream Friends of the Chapter
Bacon’s Information, Business Wire, JKG Group, Republic Services, Inc., PR Newswire, TEKgroup International, Inc., Video Monitoring Services (VMS) 

As of the 2000 Census, Latinos are America’s largest minority market. Although many Hispanics are Spanish dominant, a significant percentage of the Latino population is highly acculturated and English dominant or bilingual. This makes for a complex Hispanic media mix.

There are hundreds of newspapers, magazines, television and radio programs and online websites targeting Hispanic consumers and because Latino consumers spend a high percentage of their disposable income on food, transportation, clothing and housing, an increasing number of communicators and marketers are beginning to focus their efforts on them.

Want to learn how to make the most of this growing audience?

Don’t miss Elena del Valle, President of LNA World Communications, on December 7.

Elena del Valle

Elena del Valle, Editor Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority

— Following our program will the present the installation ceremony for the 2006 Board of Directors, Officers and Committee Chairs. —


Wednesday, December 7, 2005
11:30 – 12 noon for registration & networking
12 noon – 1:30 p.m. for lunch & presentation


The Riverside Hotel
620 East Las Olas Boulevard
Fort Lauderdale, FL 33301
For driving directions, may we suggest utilizing:


$20 for PRSA Members (pre-registered)
$25 for guests (pre-registered)
$30 for any members/guests at the door.
No-shows will be billed.
Lunch included

Parking is available: on the street (meter), at the valet or in the hotel garage at each guest’s personal expense.


Space is limited & reservations are required.
Registration deadline is Monday, December 5, 2005
Register On-Line at and enter event #35222, or contact Lahoma Scarlette at

Information on the event and the PRSA Gulfstream Chapter is available at