Todobebe Launches Integrated West Coast Marketing Program
Posted by Elena del Valle on August 3, 2005
Los Angeles, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–August 3, 2005–Todobebe announced today an integrated marketing program with direct mail and Internet components including new TV personalities and events tied to serving the Los Angeles Hispanic market. As part of the integrated package, Todobebe will target 835,000 homes in Hispanic neighborhoods with a collectible bi-lingual direct mail supplement about pregnancy and parenting, with tips & useful hotline numbers, a message from the U.S. Surgeon General, and special sponsor promotions.
The direct mail supplement will be distributed two days prior to an August 13-14 NBC/Telemundo Health & Fitness Event in the Los Angeles Convention Center, where Todobebe will host a pavilion dedicated to pregnancy and parenting. The Todobebe pavilion will provide a venue for Hispanic parents to win prizes at baby crawling contests, meet Todobebe TV hosts and celebrity parents, and to learn from experts about pregnancy and childcare.
As part of the integrated push in Los Angeles, new co-host Ninette Rios will join Todobebe TV show co-hosts Jeannette Kaplun and Maggie Jimenez. The show airs nationally on the Telemundo Network at 11:30 AM PT every Saturday. Ninette, a mother herself, is a resident of Los Angeles and will participate in two special Todobebe episodes taped locally at an amusement theme park and ongoing segments at other area hot spots.
Todobebe Speakers at NBC/Telemundo Health & Fitness Event August 13 and 14 include: Tina Zweygardt, Yoga for Parents, Cristina Perez, Attorney & Former Host of La Corte de La Familia – Balancing Family & Work, Jerry Aguilar, Financial Consultant for Primerica – Financial Planning for your child, Cecilia Mercado, Parenting Coordinator, Fiesta Educativa – Your child and the issues of disabilities, Dr. Julian Alfaro, UCLA Mattel Children’s Hospital – Childcare, Ana Nogales, Nogales Psychological Corp – Love and sex for a Latin couple, Dr. Rosaly Correa, Agency for Healthcare Research & Quality,and Aidee Bautista, Mexican American Community Foundation – Child Nutrition and Nutritional Games.
Todobebe is an integrated media company dedicated to providing information about babies and pregnancy to Spanish speakers worldwide through Internet, television, events, radio, custom publishing, and grass roots outreach. Todobebe’s TV show airs on the Telemundo network and the company’s weekly radio show and daily tips air on 16 radio stations in Latin America. Its Web site hosts 400,000 unique visitors per month, and a rapidly growing global online Club Membership of 250,000 registered Spanish-speaking members who are planning, expecting and raising babies. For more information about Todobebe visit http://www.todobebe.com .
