Multicultural Reference Guide Provides Resources for Journalists, Marketing Executives
Posted by Elena del Valle on August 2, 2005
NEW YORK CITY –Multicultural Marketing Resources, Inc. published the 2005-2006 edition of The Source Book of Multicultural Experts (ISBN 0-9666315-7-9), which includes multicultural market information and an advertorial list of multicultural experts. Published in a desktop handbook size, The Source Book of Multicultural Experts ($59.95) is available free of charge to journalists.
More than 200 companies and organizations are listed with full contact information including a partial list including description of services. In September 2005, an excerpt of this year’s edition will be posted at www.multicultural.com/experts. Currently, the 2004/05 listings are available for viewing.
The book contents are comprised of paid listings and editorial content. Paid listings include: Cross-reference listings of companies by business type (e.g. ad agencies, large corporations, professional organizations, seminars, research firms) and industry area of expertise (e.g. financial services, entertainment, telecommunications). Market sections are sponsored by leading advertising agencies. This year’s cover, was designed by section sponsor Prime Access, Inc.
Statistical highlights from the expert-written Source Book articles (based on Census 2000 results) include insights on diversity markets. African American households with annual incomes that exceed $75,000 now stand at 14 percent, comparable to the Hispanic market at 15 percent. The percentage of the general market stands at 28 percent. Asians boast the highest household income level of all groups in the U.S., and they also have the highest level of educational attainment (44 percent holding B.A. degrees or higher) and among the strongest rates of business and home ownership.
The average Filipino household in the U.S. has a household income of $59,000, a $35-billion market. In-language communications are crucial for effectively reaching foreign-born Hispanics. According to Simmons Research, 75 percent of U.S. Hispanics prefer to speak Spanish. The gay consumer marketplace represents some 15 million ethnically diverse consumers (age 18+) with combined buying power of $610 billion annually. The Census results provide corporate America, advertisers, retailers and marketers information to understand the value of developing business plans that attract ethnic consumers.
Many companies listed in The Source Book have also been profiled in Multicultural Marketing News, a bi-monthly advertorial newsletter published by Multicultural Marketing Resources, Inc. and in the emailed newsletter, MMRNews. "We decided to publish the first Source Book of Multicultural Experts because of the volume of calls we were getting from reporters seeking diverse sources for stories and from marketing executives looking for experts to help them reach ethnic customers," said Lisa Skriloff, publisher, The Source Book of Multicultural Experts and president of Multicultural Marketing Resources, Inc.
Multicultural Marketing Resources, Inc. is a NYC-based public relations and marketing company representing experts in marketing to multicultural markets, businesses owned by minorities and women as well as corporations with diversity and multicultural advertising news. Now in its eighth year, the 2005-2006 edition is an updated and expanded edition of The Source Book of Multicultural Experts, first published in July 1998. The Source Book of Multicultural Experts costs $59.95 + $3.50 shipping (+$5.17 tax for NY state addresses). Details at www.multicultural.com
