Arbitron Study Reveals Hispanics Radio Listening Habits While Driving

Posted by Elena del Valle on July 13, 2005

An Arbitron study resulting in an outline titled "How Hispanics Use Radio in Their Car" conducted in July 2003 among 125 Hispanis out of a total of 1505 respondents provides insights into the radio listening habits of Latinos in the U.S.

It provides results on topics such as Hispanics listening habits, their like for satellite radio, age demographics of Hispanic radio listeners, Latinos’ preference for radio over other alternatives, impact of billboards on their listening habits, their propensity to display bumper stickers and leave preset stations untouched and more. Details