MLB en Español Debuts on XM Satellite Radio

Posted by Elena del Valle on April 5, 2005

Washington, DC–(HISPANIC PR WIRE)–April 5, 2005–XM Satellite Radio, the nation’s leading satellite radio service with more than 3.7 million subscribers, is set to launch MLB2 en Español, the first Spanish-language baseball play-by-play and call-in channel. MLB2 also will offer Orestes Destrade’s daily show, “Solamente Pelota,” which will feature news, listener call-ins, and interviews.

Orestes Destrade, who spent fifteen years as a professional baseball player and has extensive experience as both a radio host and color commentator, will offer his knowledge of the game on XM MLB2 en Español (Channel 190) weekdays from 3 p.m. – 7 p.m. ET with encore broadcasts on Saturdays and Sundays from 9 a.m. – 12 noon ET.
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PORTADA Addresses How National Advertisers Buy Hispanic Print Media

Posted by Elena del Valle on April 1, 2005

 New York, NY–(HISPANIC PR WIRE)–March 31, 2005–According to a feature article in PORTADA’s April/May 2005 issue, the increase in national advertising spending in Hispanic print media is accompanied by an increase in Spanish-language advertising (Spanish-language ads in Spanish-language publications). The preference for Spanish-language advertising is even more pronounced among the largest advertisers. Data for this in-depth article was provided by HispanicMagazineMonitor. More