Fox Sports En Español Continues Hot Ratings Streak
Posted by Elena del Valle on April 19, 2005
LOS ANGELES, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 18, 2005–Underscoring the immense popularity of soccer among U.S. Hispanics, the Copa Libertadores continues to deliver big ratings for Fox Sports en Espanol, the nation’s first, largest and most watched Spanish-language all-sports network. With an average household coverage area rating of 6.0, three of the network’s exclusive telecasts of the Copa Libertadores in first quarter 2005, not only ranked among the top-ten Spanish-language cable programs overall, but also reigned supreme among all Spanish-language sports network programming, according to Nielsen Media Research.
Legendary Mexican Club "Las Chivas de Guadalajara" has led the ratings charge during this year’s Copa Libertadores. Las Chivas’ first round match against Peru’s Cienciano delivered a strong household coverage area rating of 4.9 and, in terms of national audience percentage delivery, ranked number seven among all Spanish-language cable programs for the week of February 14-20. Meanwhile, the team’s second-round battle with Once Caldas of Colombia delivered a household coverage area rating of 5.4, or tenth place national audience percentage delivery for the week of February 28 – March 6. Three weeks later, the much anticipated match up between Las Chivas and San Lorenzo of Argentina became the only sports telecast to crack the top ten in national audience percentage delivery for the week of March 21-27, placing fifth overall with an exceptional household coverage area rating 7.6, or 239,000 Hispanic households nationwide.
Fox Sports en Espanol’s latest ratings successes come on the heels of its live telecast of the InterLiga competition. The 14-game tournament featured 8 Mexican clubs competing for the chance to win two automatic berths to the prestigious Copa Libertadores. The final game, featuring Las Chivas vs. Jaguares, delivered a household coverage area rating of 6.7, representing a seventh place rank in national audience percentage delivery for the week of January 10-16. More
