Nickelodeon, Latin Force Take ‘Dora The Explorer’ Across Country
Posted by Elena del Valle on April 14, 2005
New York, NY–(HISPANIC PR WIRE)–April 14, 2005–Nickelodeon continues its commitment to diversity by tapping into the Hispanic marketing firm, Latin Force, to take Dora the Explorer from screen to local communities. As the number one show among preschool aged children, Nickelodeon has enjoyed great success from the advent of the bicultural, bilingual seven-year-old girl character.
Thousands of children have been visiting Dora’s house in 7 cities across the country. Created to embrace Hispanic culture and allow preschoolers to experience Dora’s home, “La Casa de Dora” is a 2,000 square-foot, Latin American inspired exhibit with a terracotta tiled roof house, several rooms and a courtyard. Each section of “La Casa de Dora” contains play and problem-solving activities with Spanish elements. Dora fans can enjoy family portraits and photo albums with bicultural nuances. In the backyard, preschoolers can enjoy Latin music, computer games from NickJr.com, an interactive dance mat and the Dora costume character.