Nextel Goes National with Spanish Language Advertising

Posted by Elena del Valle on April 8, 2005

Reston, VA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 7, 2005–Nextel Communications Inc. (NASDAQ:NXTL) announced today the further expansion of the successful "Nextel. Ya." Hispanic advertising campaign to Hispanic network television including Univision, Telemundo, Galavision, Azteca TV, Fox Sports En Espanol and Telefutura. The new national television commercial called ‘Blender’ uses humor to highlight the difficulty in creating a service that mimics Nextel’s differentiated International Direct Connect, the only walkie-talkie service to cross the borders of the United States into Mexico, Argentina, Brazil, Peru and Canada in under a second.

The campaign was created by Accentmarketing, Nextel’s agency of record for Hispanic advertising, and will launch this evening with Nextel’s sponsorship of the anticipated Spanish-language event: "Tributo a Selena." This tribute concert commemorates the 10th anniversary of Selena’s passing. More