PORTADA Addresses How National Advertisers Buy Hispanic Print Media

Posted by Elena del Valle on April 1, 2005

 New York, NY–(HISPANIC PR WIRE)–March 31, 2005–According to a feature article in PORTADA’s April/May 2005 issue, the increase in national advertising spending in Hispanic print media is accompanied by an increase in Spanish-language advertising (Spanish-language ads in Spanish-language publications). The preference for Spanish-language advertising is even more pronounced among the largest advertisers. Data for this in-depth article was provided by HispanicMagazineMonitor. More