People en Español Publisher to Discuss HOT Study at Innovations Conference

Posted by Elena del Valle on March 22, 2005

 Miami, FL—(HISPANIC PR WIRE)–March 22, 2005–The publisher of People en Español will discuss key findings of the magazine’s Hispanic Opinion Tracker (HOT) study at the 2005 Innovations in Hispanic Marketing Conference, April 6-7 in Miami. Jacqueline Hernandez will talk about Hispanic consumer preferences and attitudes revealed by the study in the areas of style, price and quality.

The HOT study is one of the largest national surveys comparing views of Hispanics and non-Hispanics. The study shows that Hispanics continue to embrace their own families, heritage and identity even as they become a larger force in American life. The study also reveals Hispanic opinions on a range of consumer purchases and other topics, including health, home, computers, movies, cosmetics, music, TV, magazines, Internet, lifestyles and social issues.  More