Sunday, August 7, 2022

Dora Tovar’s Presentation Slides Available

Posted by Elena del Valle on January 27, 2006

A PDF file of Dora Tovar’s PowerPoint slides for yesterday’s HMCA, PRSA teleseminar entitled "Hispanic Public Relations: Responding to Growing Market Demands" is available here.

 Dora O. Tovar is president of Tovar PR LLC and author of chapter 10 of Hispanic Marketing & Public Relations.

Book Related Teleconference Great Success

Posted by Elena del Valle on September 27, 2005

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Presenter Michele Valdovinos

Yesterday’s book related teleconference hosted by HMCA and PRSA with the support of Cultural Access Group, was a great success. Hispanic Marketing & Public Relations contributing authors Jonathan Ashton and Michel Valdovinos provided an interesting and factfilled outline of the state of the U.S. Hispanic market to a national audience of marketers and communicators.

The presentation entitled "A Snapshot of the U.S. Hispanic Market" was based on their title, the first chapter in Hispanic Marketing & Public Relations. It began at 2 p.m. EST and lasted  one and a half hours. Project organizer and book editor Elena del Valle moderated the teleconference which included an online PowerPoint presentation and was also available in a PDF format for those who didn’t have simultaneous online access.

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Presenter Jonathan Ashton

Due to the number of questions, the presenters held an an extended Q & A session at the conclusion of the teleconference. Audience members submitted questions in person by calling the conference center and by email through the conference website. 

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Project director and teleconference moderator Elena del Valle