Thursday, July 28, 2022

25th Annual NAMIC Conference

Posted by Elena del Valle on September 13, 2011

Information provided by Event Partner

NAMIC 2011
25th Annual NAMIC Conference
New Media, New Voices, New World
October 4-5, 2011, Hilton New York

Demographic shifts, multi-screen platforms, social media – it’s a new day filled with powerful anticipation of the next big thing. Today, the ecosystem of the digital world is a confluence of interactive, multi-cultural, multi-faceted, multi-tiered, multi-everything that is generating a new idea every New York minute. The NAMIC 25th Annual Conference fulfills the promise of 25 years of content excellence with dynamic presentations and interactive sessions delivered by the experts – new and seasoned pros – who are embracing the sparkling evolution of an industry of inevitable breakthroughs. Don’t miss it! Register now at

Quijote presentation

Posted by Elena del Valle on August 25, 2011

Information provided by Event Partner

Quijote event invite

“Why is the Quijote Still Being Read Today?”
By Yale Prof. and National Humanities Medal Roberto González Echevarría
A keynote lecture followed by a reception complimentary admission
6:30 p.m. September 8, 2011
Embassy of Spain – 2375 Pennsylvania Ave NW. Washington DC 20037

Roberto González Echevarría, Yale Sterling Professor of Hispanic and Comparative Literature and 2011 National Humanities Medalist, will discuss

“Why is the Quijote Still Being Read Today?”

The fashion of equating the Quijote with Spain emerged during the Romantic period in the first half of the nineteenth century and peaked with the so-called Generation of ‘98, particularly with Unamuno. It extended throughout the twentieth century with authors such as Américo Castro and can be found in Franco regime propaganda which promoted the concept of “Hispanidad” as an essential component of its ideology.

Yet this conflation of text and country is as much a relic of the past, as the Quijote’s notion of chivalry.

Although the Quijote is not read with the past’s evangelical fervor in schools or universities in modern day Spain, the novel continues to be devoured by writers, intellectuals, and the general public the world over. Indeed, the democratic government of Spain has continued to endorse Cervantes’ work, subsidizing an excellent edition of his novel, edited by Francisco Rico, which sells for a very modest price. In 2006 I bought a copy at the Santiago, Chile, airport for the equivalent of ten dollars, a real bargain for a hardcover book with an essay by Nobel Prize winner Mario Vargas Llosa.

Latin America is obsessed with the Quijote. Writers such as Jorge Borges, Alejo Carpentier, and Carlos Fuentes have written about it, and others, including Gabriel García Márquez have incorporated some of the Quijote’s topics and literary devices into their work. The Penguin classics English translation for which I wrote the prologue has sold over 10,000 copies.

But why is a book published more than 400 years ago still read by writers and readers of all languages? Because Cervantes not only inaugurated the concept of the modern novel as we know it, but seems to have taken it to the limit its possibilities. Cervantes’ technical discoveries are still valid for today’s novelists–from the creation of characters by means of dialogue to the creation of characters, by other characters! Additionally, the general public continues to find in the Quijote attitudes and ideas that are still valid to daily life, and for the understanding of their relation with an often hostile world. My conclusion has found validation from Colombian Nobel Prize winner García Márquez who has declared “everything is already in Cervantes.”

With Hamlet, Don Quijote is the quintessential modern hero, as visceral, flawed and relevant to today’s turbulent times as he was at the dawn of the Siglo de Oro.


Roberto González Echevarría, Sterling Professor of Hispanic and Comparative Literature, was awarded a National Humanities Medal by President Barack Obama in a White House ceremony on March 2, 2011.

The Yale professor is among 10 distinguished individuals to receive the honor, which recognizes those “whose work has deepened the nation’s understanding of the humanities, broadened our citizens’ engagement with the humanities, or helped preserve and expand Americans’ access to important resources in the humanities.” Up to 12 medals can be awarded each year.

Among the other National Humanities Medal honorees novelists Joyce Carol Oates and Philip Roth. During the ceremony, Obama also honored this year’s 10 recipients of the National Medal of Arts including actress Meryl Streep.

González Echevarría was honored in the East Room ceremony for his contributions to Spanish and Latin American literary criticism. He is considered one of the world’s foremost experts on Spanish and Latin American literature. He is the author of Alejo Carpentier: The Pilgrim at Home, The Voice of the Masters: Writing and Authority in Modern Latin American Literature, Myth and Archive: A Theory of Latin American Narrative (which was awarded outstanding book prizes from the Modern Language Association and the Latin American Studies Association), Celestina’s Brood: Continuities of the Baroque in Spanish and Latin American Literatures, and Crítica práctica, práctica crítica. He co-edited the three-volume Cambridge History of Latin American Literature and edited the Oxford Book of Latin American Short Stories. He also edited a CD-ROM on the life and work of Miguel de Cervantes, for which he received Choice magazine’s Outstanding Academic Book Award for 1998.

A native of Cuba and former semi-professional baseball player, González Echevarría received widespread media attention for his 1999 book The Pride of Havana: A History of Cuban Baseball. His most recent book, Cuban Fiestas, is forthcoming from Yale University Press, and he is currently writing a history of modern Latin American literature for an Oxford University Press series. He is also a private pilot.

González Echevarría is a graduate of the University of South Florida. He earned his M.A. at the University of Indiana and his M.Phil. and Ph.D. degrees at Yale in 1968 and 1970, respectively. He was an assistant professor at Yale 1970-1971 before teaching for six years at Cornell University, returning to Yale in 1977. He became a full professor in 1980 and five years later was appointed the R. Selden Rose Professor of Spanish, the first endowed chair ever granted by Yale in the field of Spanish. He became the Bass Professor of Hispanic and Comparative Literatures in 1991 and was honored with the Sterling Professorship in 1995. He has served as chair of the Department of Spanish and Portuguese for more than 16 years, in different terms, and has also chaired Yale’s Council on Latin American Studies.

In 2001, González Echevarría was named a William Clyde DeVane Professor, a major Yale University tribute. As such, he taught a semester-long undergraduate course, “Love and the Law in Cervantes,” and offered public lectures on the topic. A book of the same title, based on those lectures, was published in 2005.

The literary scholar has been awarded a Guggenheim Fellowship and grants from the National Endowment for the Humanities, the Rockefeller Foundation and the Social Science Research Council. He has been an invited lecturer at universities in the United States, Europe and Latin America, and was the first Hispanist invited to teach in the School for Criticism and Theory. He has received honorary degrees from Colgate University and the University of South Florida, and was elected a member of the American Academy of Arts and Sciences in 1999.


9th Annual Hispanic Television Summit

Posted by Elena del Valle on August 16, 2011

Information provided by Event Partner

9th Annual Hispanic Television Summit 2011
The 9th Annual Hispanic Television Summit
Tuesday, September 20th
Marriott Marquis New York Hotel, Times Square

Discount pricing for subscribers

$50 off regular price of $425 until September 1st ($375) & $100 off regular price of $499 after September 1st ($399)

Enter Promo Code: HTS1

The Hispanic Television Summit is the signature conference for executives involved in the business of television and digital video targeted to the US Hispanic and Latin American viewing audience. The Summit will be held Tuesday, September 20th, 2011 at the Marriott Marquis New York Hotel, Times Square. It is presented by Broadcasting & Cable and Multichannel News. This year’s 2011 recipient of the Award for Achievement in Hispanic Television is Monica Gadsby, CEO, U.S. Multicultural & Latin America, Starcom MediaVest Group. Confirmed Keynote Speakers include Ed Gold, Advertising Director of State Farm and María Elena Salinas, Univision Network Co-Host of Noticiero Univisión and Aquí y Ahora.

To register, please visit or call Sandy Friedman at 917 281 4718

SES San Francisco Conference and Expo

Posted by Elena del Valle on June 28, 2011

Information provided by Event Partner

SES San Francisco Conference and Expo
August 15-19, 2011
San Francisco, CA

HispanicMPR Subscribers – SAVE 20% when you use 20MPR

Insight and Advice from Digital and Interactive Marketing Leaders.

This year, the SES San Francisco Conference & Expo will be hosted at Connected Marketing Week, August 15-19, at The Moscone West. SES San Francisco brings together the most important voices online to talk about the industry’s most pressing developments – everything from Google Panda to Youtube LIVE. Get 5 days of education, inspiration and conversation with experts throughout the interactive space, covering every essential topic: email, display, mobile, search, social media, video and more. With more than 6,000 marketers, programmers, designers, small business owners, and affiliates expected to attend – this IS the interactive event of the year.

Save 20% off your registration. Enter priority code 20MPR

Sessions Include:

– Insider Tips to Ad Optimization
– Automating Social Media
– Crossing the Digital Divide: The Leap from Search to Display
– HTML5: The Interactive Social Web
– Advanced Paid Search Tactics
– SEO Competitive Analysis

For more details visit:

Join the discussion: #SESSF

SES Toronto Conference and Expo

Posted by Elena del Valle on June 10, 2011

Information provided by Event Partner

SES Toronto Conference and Expo
June 13-15, 2011

Search, social media, behavioral targeting, mobile, and video are just a few of the areas marketers have struggled to keep pace with within the last year. Advancements like Google Instant, Yahoo’s merger with Bing, and Twitter’s launch of Promoted Tweets, are just a few of the technological advancements which marketers have had to absorb.

Helping marketers keep pace with a quickly developing digital landscape, the SES Conference & Expo series brings in experts from throughout the industry, providing insight, case studies, and tangible tactics for businesses to employ.

SES Toronto one of our most comprehensive shows of the year, attracts up to 2,000 attendees annually from leading brands across the business landscape. Attendees join to connect with the digital community at large, looking to build in-house skills in an array of digital marketing fields. View our agenda to discover what this year’s sessions will be covering.

SAVE 20% when you enter 20MPR. Register Now!

What you will Learn

– Learn how search engines rank web pages and optimize yours to out-rank competitors

– Discover new methods of link building to keep your brand in front of your customers

– Increase traffic via organic listings and avoid “spam” penalties

– Optimize and rank better with pay-per-click campaigns

– Improve user experience and increase conversions by testing and tuning landing pages

– Track performance and maximize ROI using free and paid analytics software

– Network with peers and experts to learn the latest tips and trends

Sneak Preview on what’s ahead:

Day 1: Amber Mac, Consultant, TV Host, Author and Journalist

Day 2: Tracy Smith, Vice-President, Performance Marketing & Go-To-Market, Yellow Pages Group

This year’s agenda will include:

Content Marketing Optimization

Key Points in Launching a Global Website

Local 2.0: the Evolution of Search

Enterprise Level SEO

What Every Paid Search Advertiser Needs to Know About the Bing/Yahoo Alliance

For a complete agenda visit:

ScentWorld Expo 2011

Posted by Elena del Valle on June 9, 2011

Information provided by Event Partner

ScentWorld Expo 2011
December 7-9, 2011
Miami Beach, FL

ScentWorld is the largest scent marketing conference in the world, and will be attended by marketing professionals on the cutting edge as well as brand owners and scent marketing professionals from all over the world. Hispanics in particular are tuned into the power of scent, and this year’s ScentWorld will be held December 7-9 at the beautiful Gansevoort Hotel, in South Florida, a vibrant Hispanic community and the gateway to Latin America.

Now, with so many mobile devices, social media, email and other stimulation, people are getting overloaded with information and particularly with marketing messages. In order to more effectively compete in a crowded marketplace, smart companies are going back to basics – engaging the five senses. Traditional advertising has focused on only sight and sound, appealing to consumers’ logical thinking, but now companies are realizing that when they augment their existing marketing with an indirect approach through scent, it actually works better. That is why scent marketing is a growing industry, although few companies come out and talk about it, wanting to keep their secret competitive edge.

Among our speakers are world renowned researchers, advertising and branding executives and scent marketing professionals who will be presenting the very latest research, strategies and technology relating to scent and sensory marketing. No matter what your product or service, there is a creative way to use scent to boost sales, create an emotional bond with your customer, and strengthen your brand presence. Come to ScentWorld Expo and learn how to strategically use this very powerful sense on behalf of your company and your clients.

Special offer for HMPR subscribers! Attend ScentWorld Expo for only the members only price of $699, a discount of $300 if you sign up before September 1st.
Register here See you in Miami Beach!

2011 Latin Alternative Music Conference

Posted by Elena del Valle on May 3, 2011

Information provided by Event Partner

2011 Latin Alternative Music Conference
2011 Latin Alternative Music Conference
July 6-9, 2011 New York City

The LAMC is the only major conference devoted to bilingual and bicultural cutting edge music. The four-day event takes place July 6-9th in New York City and includes panels, concert showcases, art exhibits, parties and films and draws a tastemaker crowd of leading artists, label executives, journalists, managers and fans. LAMC is celebrating its 12th year. The conference is based at the Roosevelt Hotel in midtown Manhattan, New York City, with concerts throughout the New York City boroughs including Central Park SummerStage, Celebrate Brooklyn @ Prospect Park, Bowery Ballroom and Mercury Lounge.

Conference registrations are discounted at $99 until May 15th at; Registrations will be the standard $299 at walk up.

This year’s highly-relevant panel topics include many of the industry’s prominent decision makers.

Panel topics are as follows:

Soy tu brand: Latin Music and the Art of
Sponsorship, Branding & Licensing

@Digital: Engaging Your Audience & Monetizing Music

99 Problems: And Putting Together A Tour Shouldn’t Be One
This is radio clash: Bridging the Terrestrial and Digital Divide
Patrons of the arts: Who Are Today’s Music Investors?

Please take a moment to visit our website at and also check out the video highlights: This should give you a good idea as to what the conference is all about.

Social Customer 2011

Posted by Elena del Valle on April 21, 2011

Information provided by Event Partner

Social Customer 2011
The Social CRM & Online Community Executive Summit
June 23-24, 2011
Wyndham Blake Chicago, Chicago, IL

Hispanic MPR subscribers qualify for a special discount for Social Customer 2011.

As social media becomes a major facet of customer’s lives, top brands across industries are realizing the growing need to listen to what their customers are saying on the social media channels, develop interactive online customer communities and meet their needs through smarter initiatives

This executive summit will help you:

ANTICIPATE customer concerns through smarter social media monitoring
ACCELERATE online community growth through better content strategies
ATTAIN internal organizational program support & involvement from the top down
ARTICULATE the best strategy for scaling programs to meet customer needs
ANALYZE program results to develop effective metrics for success measurement
ACHIEVE greater success in leveraging social media to drive customer loyalty & true brand engagement

Details and registration are at Hispanic MPR subscribers should enter the Promo Code “TPR673” for $200 off the registration rate. To register, please call 800-647-7600 or register online at For sponsorship opportunities contact Mark Coulter, 646-723-8049,

B2B Digital Marketing 2011

Posted by Elena del Valle on April 19, 2011

Information provided by Event Partner

B2B Digital Marketing 2011
The Premiere B2B Digital Executive Marketing Event
July 27-28, 2011
Holiday Inn Chicago Mart Plaza, Chicago, IL

Hispanic MPR subscribers qualify for a special discount for B2B Digital Marketing 2011.

B2B Digital Marketing 2011 is the first event of it’s kind to bring B2B corporations from across industries together to discuss the newest strategies, techniques, and tools to drive renewed growth and profitability through smart online search, social, and email techniques. As the use of new online marketing and mobile tools are becoming more and more prevalent in the B2B sector, corporate executives are feeling pressured, more than ever, to put together a coherent digital plan. With a focus on new technology and social channels, participants take part in a value-packed, interactive and inspiring event that will take the conversation to the next level and give actionable strategies to strengthen relationship and CAPTURE new business.

Experiences from leading B2B Corporations:

…and many others

Details and registration are at Hispanic MPR subscribers should enter the Promo Code “UAZ296” for $200 off the registration rate. To register, please call 800-647-7600 or register online at For sponsorship opportunities contact Mark Coulter, 646-723-8049,

Hispanic Reach 2011

Posted by Elena del Valle on April 6, 2011

Information provided by Event Partner

Hispanic Reach 2011
The Premier Hispanic Marketing Executive Summit
June 22-23, 2011
Crowne Plaza Dallas Downtown, Dallas, TX

Hispanic MPR subscribers qualify for a special discount for Hispanic Reach 2011.

Welcome to Hispanic Reach 2011, an informative and interactive conference featuring some of the leading brands and marketers in Hispanic business today. This event takes place in Dallas June 22-23.

In light of the 2010 census results, it’s become even clearer that the U.S. Hispanic community continues to expand at an astronomical rate. 2011 is expected to be a breakout year as Hispanic marketing matures across all digital marketing platforms including social, mobile and search. Now is the time for corporations to execute innovative marketing strategies to endure and flourish in this era of Hispanic expansion.

Featured Speakers:

Mark Lopez
US Head of Hispanics

Carla Dodds

Director of Multicultural Marketing


Charles Garcia
Garcia Trujillo

Raymond Arroyo

Chief Diversity Officer


Alex Lopez Negrete
Lopez Negrete

Rochelle Newman-Carrasco

Chief Hispanic Marketing Strategist

Walton | Isaacson

Details and registration are at Hispanic MPR subscribers should enter the Promo Code “QTJ984” for $200 off the registration rate. To register, please call 800-647-7600 or register online at For sponsorship opportunities contact Mark Coulter, 646-723-8049,