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Mobile Event Live!

Posted by Elena del Valle on July 22, 2008

Information provided by our Event Partner

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September 9, 2008
Moscone West
San Francisco, CA

Exploring New Technologies, New Products and New Business Models!

Mobile Entertainment Live!, powered by Billboard, The Hollywood Reporter, Nielsen Mobile and AdweekMedia, will offer a new event format this fall that is designed to deconstruct the typical conference experience and give a greater voice to all attendees.

New technologies, new products and new business models will be the topics of the day, so Mobile Entertainment Live! regulars and newcomers alike are sure to find something innovative and exciting at this event!

This one-day conference will feature main-stage keynote interviews with industry experts as well as a full afternoon program dedicated to in-depth tracks on each of the major content areas. Each track will include a series of product demonstrations, presentations, interviews, feedback sessions and structured networking opportunities. The program will be staggered in such a way that attendees can take advantage of multiple tracks.

Music

Deep-dive sessions on the future of music content on mobile phones including ringtones, ringback tones, full-song downloads, sideloading, bundling, artist participation, promotional opportunities and mobile ticketing.

Video

Focused sessions on all mobile video-related content including on-demand video, streaming TV, original content vs. repurposed content, film, TV, animation and news.

Advertising

An examination of the various ways that mobile entertainment is drawing advertisers to mobile content through consumer acceptance, subsidized content, marketing programs as content services and more.

Community

A look into the highly anticipated world of mobile social networking and user-generated content including strategies/technologies for mobilizing social networks, content recommendation/sharing/gifting, mobile-only social networks, monetizing user-generated content, participation TV/events and blogging.

Contact Brittany.davies@nielsen.com for a Special Hispanic MPR Discounted Rate.

Watch video – MasterCard targets Spanish speaking wrestling fans with multiplatform ad campaign

Posted by Elena del Valle on July 22, 2008

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MasterCard released a Spanish language wrestler ad

Photos, video: MasterCard

MasterCard executives hope to entice cash oriented Spanish speaking Latino wrestling fans to the benefits of credit card use with Luchador, a humorous multi-platform ad campaign scheduled to air on Univision, Telemundo and Telefutura in 11 markets with large Hispanic populations. Scroll down to watch the MasterCard Luchador ad.

The Spanish language ad campaign began July 2008 with a 30-second Priceless television execution of Luchador (Spanish for fighter). In late July, the company plans to place the ads on the radio and online. Radio stations where the ad will run include KSCA FM 101.9 in Los Angeles; WCAA FM 105.9 in New York; WAMR FM 107.5 in Miami, Florida; KSOL FM 98.9 in San Francisco; WOJO FM 105.1 in Chicago; KLTN FM 102.9 in Houston; KROM FM 92.9 FM in San Antonio; and KESS FM 107.9 FM in Dallas.

Online it will appear on Univision, Batanga and AOL Latino. A revamped website and grassroots events in selected markets were launched in conjunction with the campaign.


“Best in Class Hispanic Strategies” audio recording

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Presenters Carlos Santiago and Derene Allen

  • Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies

  • Discover what questions to ask, steps to take to be a Best in Class company

Click here for more about “Best in Class Hispanic Strategies” audio recording


Luchador follows a Mexican Lucha Libre wrestler as he undergoes beauty treatments to keep his style current and pays with a MasterCard. Luchador ads will run in Phoenix, Arizona; Los Angeles, Sacramento and San Francisco, California; Chicago, Illinois; Miami, Florida; New York, New York; and Dallas, Harlingen, Houston, and San Antonio, Texas.

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Chris Jogis, vice president, US Brand Development, MasterCard Worldwide

“Hispanics comprise the fastest growing population in the U.S. and as a brand it is important for us to develop a genuine connection with them,” said Chris Jogis, vice president, US Brand Development, MasterCard Worldwide. “According to MasterCard research, 75 percent of Hispanics say that cash is their preferred method of payment. We would like to provide Hispanics with information on the benefits of credit and debit MasterCard for their everyday purchases, from convenience and earning rewards to building credit scores and record keeping.”

The creative development of the MasterCard Priceless campaign was handled by Joyce King Thomas, executive vice president and chief creative officer; Tim Dillingham, senior vice president and creative director; Mark Gonzalez, creative director; and Greg Lotus, senior vice president and executive producer of McCann Erickson in New York. The TV spot was produced in California by Supply & Demand production house.

The MasterCard mission is “to create more advanced methods of payment that fuel economic connections and drive real business value.”


Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in

“Hispanics’ Perspective on Advertising” audio recording

Liria Barbosa

Liria Barbosa gives a presentation and participates in an extended Q&A discussion about

• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads

Click here for information on Hispanic Perspectives on Advertising