Thursday, March 28, 2024

PRSA Counselors Academy Spring Conference

Posted by Elena del Valle on February 28, 2008

Information provided by our Event Partner 

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Sunday, May 18 – Tuesday, May 20, 2008
Naples Grande Beach Resort, Naples, Fla.

Survival of the Fleetest: Anticipate. Adapt. Act.

In today’s changing business climate, simply keeping up means falling behind. We’re all in the same place: winning business from, and competing against, companies that previously were not on our radar. At the Spring Conference, you’ll hear from a diverse group of leaders in communications, consulting, advertising, marketing, interactive and more. Their insights are what you need to get ahead of the curve and learn how to identify tomorrow’s clients.

Featured Speakers:

Peter Blackshaw, chief marketing officer for Nielsen BuzzMetrics and co-founder of the Word of Mouth Marketing Association
A former interactive marketer for Proctor & Gamble, Blackshaw is also the founder of PlanetFeedback.com and author of the  ConsumerGeneratedMedia.com blog. His book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000,” is due for publication by Random House in Summer 2008. Blackshaw will demonstrate how the public relations profession is uniquely positioned to leverage six key drivers of brand credibility to forge a significantly stronger consumer relationship.

Peter Krivkovich, president and chief executive officer of Cramer-Krasselt, the third largest independent advertising agency in the U.S., and its integrated public relations arm, CKPR, one of the nation’s largest independent public relations firms
Krivkovich serves on the board of the American Association of Advertising Agencies and was recently tapped for AdvertisingAge’s  “10 Who Made Their Mark.” He will lead a panel of CMOs from today’s hottest brands all of whom are in a real-time race to anticipate and adapt to ever-changing consumer demands.

Additional Conference Highlights:

Pre-Conference Seminar, “New Media Communications Boot Camp,” led by Eric Schwartzman, founder and chairman of iPressroom, managing director of Schwartzman & Associates and executive producer of the award-winning PR Podcast “On the Record … Online”

Networking Opportunity Roundtables and Breakout Sessions led by industry experts
“SAGE Counselors: You’ve Got Questions, We’ve Got Answers” interactive session, which will allow attendees to pick the brains of some of the best and brightest minds of the industry on topics of concern to agency leaders

Networking activities including the Counselors Academy Golf Tournament, offsite tours and much more!

Register at PRSA Counselors Academy Spring Conference 

Xenon Pictures, Televisa Home Entertainment release 1994 Thalia telenovela on DVD

Posted by Elena del Valle on February 28, 2008

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“Marimar” DVD cover

Photo: Xenon Pictures

Xenon Pictures, Televisa Home Entertainment and Lionsgate Home Entertainment released “Marimar,” a 14-year old Spanish language telenovela, on DVD.  “Marimar” is the second installation of the “Maria Trilogy.” In it, Mexican actress Thalia played dual roles as Marimar and Bella Perez. The three-disc DVD set with 10 hours of content, in Spanish with English subtitles, is available at major retail stores for $24.98.

Other actors in the program are Eduardo Capetillo (“Baila Conmigo,” “Alcanzar Una Estrella“) and Chantal Andere (“Destilando Amor,” “Amor Real“). There is an appearance by actor Fernando Colunga (“Alborada,” “Abrazame Muy Fuerte“). The telenovela is also the last one actor Tito Guizar, who played Marimar’s grandfather, appeared in before his passing.


“Beyond the 30 Second Spot” audio recording

Listen to a 105-minute discussion

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Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson

Our panel of national experts discuss

• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals

Click here for information on  Beyond the 30 Second Spot


The telenovela, a Spanish language type of soap opera, originally aired on primetime in 1994. “Marimar” was filmed mainly in Ixtapa, Zihuatanejo in Mexico. It was written by Ines Rodena and directed by Beatriz Sheridan. After its release, the soap aired in the United States, Mexico, and Philippines.

The telenovela producers believe one of the reasons for Marimar’s popularity was that it explored family, relationships, love, passion and socio-economic class issues. “Marimar” is the story of a beautiful young, but poor, girl who lives by the sea with her elderly grandparents. She falls in love with Sergio, the spoiled son of the wealthy Santibanez family. Sergio’s parents are withholding half of his inheritance until he is married.

He decides to use Marimar to placate and shame them. By choosing Marimar he will receive his entire inheritance and humiliate his parents by making “the dirty girl from the beach” their daughter-in-law. Because of the abuse Marimar receives at the hands of her in-laws she runs away to the city, hoping to escape the pain of her sham marriage. In the meantime, her birth father, an extremely wealthy man, is searching for his long lost daughter.


Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in

“Hispanics’ Perspective on Advertising” audio recording

Liria Barbosa

Liria Barbosa gives a presentation and participates in an extended Q&A discussion about

• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads

Click here for information on Hispanic Perspectives on Advertising