Thursday, November 21, 2019





NCLR moves 2009 national conference from Kansas City to Chicago

Posted by Elena del Valle on February 21, 2008

hmprchicago.jpg

Chicago skyline

Photo: Chicago Convention & Tourism Bureau, NCLR, Kansas City Convention & Visitors Association

The National Council of La Raza (NCLR) Board of Directors voted to change the location of the 2009 NCLR Annual Conference from Kansas City, Missouri to Chicago as a result of a request from some of its Kansas City affiliates who were concerned about the actions of Kansas City’s mayor in appointing a member of the Minuteman Civil Defense Corps to a position on the city’s Board of Parks Commissioners in 2007.

About 5,000 people attended the 2007 NCLR Annual Conference and an additional 15,000 attended the conference expo. According to a spokesperson from the Kansas City Convention and Visitors Association, the potential benefit from the conference to the city would have been $5 million.

hmprKansascityskyline.jpg

Kansas City skyline

According to a spokesperson from the Kansas City Mayor’s Office, the city appointed the first Latino president to the city’s Board of Parks Commissioners, John Fierro, at the same time the controversial figure, Frances Semler, was appointed to the Board of Parks Commissioners. Semler, described by the spokesperson as a “grandma gardener,” resigned her position in early January purportedly disgruntled that she had not received enough mayoral support.

hmprTimRoby.jpg

Tim Roby, president and CEO, Chicago Convention and Tourism Bureau

“On behalf of Mayor Richard M. Daley, Chicago is pleased to welcome the National Council of La Raza and its members to our world-class city and spectacular new West Building,” said Tim Roby, president and chief executive officer of the Chicago Convention and Tourism Bureau. “We very much look forward to the opportunity to help make the 2009 Annual Conference an incredible success for NCLR and Chicago.”


Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in

“Hispanics’ Perspective on Advertising” audio recording

Liria Barbosa

Liria Barbosa gives a presentation and participates in an extended Q&A discussion about

• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads

Click here for information on Hispanic Perspectives on Advertising


hmprAlanCarr.jpg

Alan Carr, director of Communications, Kansas City Convention and Visitors Association

“This whole controversy was beyond anyone’s control really,” said Alan Carr, director of Communications, Kansas City Convention and Visitors Association. “It has since been resolved. The issue is no longer an issue as the parks person resigned. We would look forward to the opportunity to bid for a future conference. We have a proud tradition of hosting groups of every origin.”

NCLR selected Chicago as the host city to ensure that the event remained in the Midwest. The Conference will be held July 25-28 at the new McCormick Place West Building. Chicago, home of 12 NCLR affiliates, has hosted the organization’s annual conference three times before, most recently in 1997. The 2008 conference will be held July 12-15 in San Diego, California.

hmprjanetMurguia.jpg

Janet Murguía, president and chief executive officer, NCLR

“Chicago is a culturally diverse city with a strong Latino community that embraces the values our nation was built on, and we are excited to bring our 2009 Annual Conference to a city that appreciates and recognizes the contributions of Latinos,” said Janet Murguía, president and chief executive officer, NCLR.

Founded in 1968, the National Council of La Raza, is one of the largest national Hispanic civil rights and advocacy organizations in the country. NCLR, a private, nonprofit, nonpartisan, tax-exempt organization headquartered in Washington, DC has operations in Atlanta, Chicago, Los Angeles, New York, Phoenix, Sacramento, San Antonio, and San Juan, Puerto Rico.


Target Latinos effectively by anticipating changes in the market with

“Hispanic Projections with 2007-08 update” audio recording

Roger Selbert, Ph.D.

Presenter Roger Selbert, Ph.D.

Find out

  • About Latino buying power growth in the future
  • How Latino market growth compares with other markets in the U.S.
  • What drives the rise of Latino economic clout
  • Who should target the Latino market
  • What is the size of the Hispanic affluent market
  • If the luxury Latino market is growing

Stay ahead of your competion with “Hispanic Projections”