Friday, March 29, 2024

8th Annual Hispanic Boom Profitable Brand Strategies

Posted by Elena del Valle on June 14, 2007

8th Annual Hispanic Boom Profitable Brand Strategies

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June 14 -15, 2007
Wilshire Grand – Los Angeles, CA

The Hispanic market continues to soar. As purchasing power of the consumers reaches new highs, the competition to win, woo and engage this robust market makes this an even more exciting play. This advanced Latino marketing conference has a track record of bringing together trail blazers and Fortune 1000 brand teams.

Find out what brands like GE Money Personal Finance, Circuit City, Wells Fargo, MountainKing Potatoes, Albersons/SuperValu, AARP, Countrywide Home Loans, Lending Tree are battling for the mind, wallets and hearts of Latino consumers. The National Latino Children’s Institute will outline opportunities and challenges for non-profit organizations.

This senior-executive conference brings together an impressive line up of thought-leaders and experts who will take you to the next level of success in your Hispanic marketing efforts.

For details, visit www.srinstitute.com/M0907

Pizza Patron hires Dallas marketing agency

Posted by Elena del Valle on June 14, 2007

Mireya Valero 

Mireya Valero, president, Spanish Marketing Inc.
 

Photo: Spanish Marketing Inc.

Dallas, Texas – Texas based Pizza maker Pizza Patrón contracted Spanish Marketing, Inc. as its agency of record to handle public relations, advertising and marketing. The pizza chain recently raised eyebrows with its Pizza por Pesos™ campaign.

“We have successfully managed to differentiate ourselves from our competitors,” referring to the company’s brand positioning in the crowded pizza marketplace,” said Andrew Gamm, director, Brand Development, Pizza Patrón.

Prior to selecting the Texas agency, Pizza Patrón conducted an exhaustive search for media assistance choosing Spanish Marketing over many larger agencies who vied for the business. Over the past few years, the two companies have formed a synergetic relationship banking on each others’ assets. They have worked on various campaigns and branding.

“We are thrilled to team up with firms such as Pizza Patrón.  Our success is our team-approach, respect, and perseverance. We value our customer and deliver value leading to client retention and long-term profitable relationships,” said Mireya Valero, president, Spanish Marketing, Inc.

Spanish Marketing, Inc., founded in 2001, offers marketing and advertising services targeting foreign-born Hispanic consumers. The company offers marketing strategy, brand strategy and development, media planning and buying, research, promotions and sampling, translations, trans-creations and public relations services. 


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