Posted by Elena del Valle on June 12, 2007
Boca Raton, FL – Hispanic Marketing & Public Relations, HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, was recently nominated for four Blogger’s Choice Awards. HispanicMPR.com was nominated for Best Business Blog, Best Marketing Blog, Best Podcast and Best Blog Design. Blogger’s Choice Awards 2007 winners will be announced on November 10, 2007 at PostieCon in Las Vegas, Nevada. PostieCon is a one-day blog conference hosted by PayPerPost™. More information is available online at http://www.HispanicMPR.com
Started as a companion website for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a forum for readers and authors of the book, website subscribers and visitors to connect, discover the latest Hispanic daily market news and updates and listen to expert downloadable presentations and weekly podcast interviews. Visitors may sign up for daily email updates, search the website for Hispanic market information; and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.
The Hispanic Marketing & Public Relations book was a 2006 Choice Outstanding Academic Title, the first title in its category to be selected for the prestigious recognition. The book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing & Communication Association (HMCA), is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.
There are 35 categories in the Blogger’s Choice Awards 2007 including Best Animal Blogger, Best Blog About Blogging, Best Blog About Stuff, Best Blog Design, Best Blog of All Time, Best Blogging Host, Best Business Blog, Best Celebrity Blogger, Best Charity Blog, Best Corporate Blog, Best Education Blog, Best Entertainment Blog, Best Food Blog, Foreign Language Blog, Best Geek Blog, Best Gossip Blog, Best Health Blog, Best Hobby Blog, Best Humor Blog, Best Marketing Blog, Best Parenting Blog, Best Photography Blog, Best Podcast, Best Political Blog, Best Pop Culture Blog, Best Religion Blog, Best Shopping Blog, Best Sports Blog, Best Travel Blog, Best Video Blogger, Freakiest Blogger, Hottest Daddy Blogger, Hottest Mommy Blogger, Most Obnoxious Blogger, The “Blogitzer” and Worst Blog of All Time. Additional information on the awards is available at BloggersChoiceAwards.com.
Editors: JPG photos available
Posted by Elena del Valle on June 12, 2007
Mary Zerafa, general manager, ImpreMedia Digital and Julie Stav, financial advisor, owner and editorial director, Tu Dinero
Photos: ImpreMedia Digital, Julie Stav, Tu Dinero
Los Angeles, California —Tu Dinero, one of the first Spanish language personal finance publications for U.S. Hispanics, was published in print for a little over a year through a joint venture between Mexican publishing company Editorial Televisa and Julie Stav, Hispanic financial advisor, owner and editorial director of the publication. The partnership was suspended recently. Shortly after that, Stav and ImpreMedia announced a new partnership to publish the magazine once a week via email and on some of ImpreMedia’s print publications beginning June 4, 2007.
“ImpreMedia is committed to providing our users with the best content and user experience on the web. By partnering with Julie Stav, it is a win-win for everyone,” said Mary Zerafa, general manager of ImpreMedia Digital.
Through the alliance ImpreMedia will deliver Tu Dinero online branded content to its readers under the name of “Tu Dinero con Julie Stav.” Isabel Malowany the editor of the original Tu Dinero print magazine remains as editor of the digital edition.
Isabel Malowany, editor, Tu Dinero
“It is well known that Julie Stav is the leading, trusted source of financial news and information for the Hispanic market,” said Monica Lozano, senior vice president of ImpreMedia and publisher and chief executive officer of La Opinión. “ImpreMedia is thrilled to be entering into this exciting new partnership. It will help both of our organizations to continue to serve the growing needs of this underserved community in both print and online formats.”
One page per week from Tu Dinero’s online digital edition will appear in ImpreMedia print publications La Opinión, La Opinión Contigo, El Diario La Prensa, La Raza, El Mensajero, La Prensa and Vista Magazine; and their websites with links to the Tu Dinero digital publication.
“What excites me most about this new relationship is ImpreMedia’s extensive reach in the U.S. Hispanic community, which provides us with the ideal platform to further our mission of helping the U.S. Hispanic community realize their great American Dream,” said Stav.
According to promotional materials Stav, a former primary school teacher in Los Angeles, is a leading Hispanic financial expert. Stav, of Cuban origin, became known when she hosted a national Public Broadcasting Service television show based on the financial principles of her first New York Times bestselling book, Get Your Share.
Stav hosts a national daily program “Tu Dinero” on Univision Radio. She also presents personal finance segments twice weekly on “Despierta America,” Univision’s national Spanish-language morning show.
ImpreMedia is one of the largest Spanish language newspaper and online news publishers in the United States. ImpreMedia estimates its reach in print and online to be in excess of 10 million Spanish speaking Latinos.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida.
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