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2007 Voz Latina Marketing to Hispanic Conference

Posted by Elena del Valle on April 26, 2007

2007 Voz Latina Marketing to Hispanic Conference

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April 26, 2007 Intercontinental Miami

Now in its 3rd year, Voz Latina is the definitive Hispanic marketing conference hosted by Adweek’s Marketing y Medios, Adweek, Brandweek and Mediaweek in conjunction with the Billboard Latin Music Awards. Presentations cover online and multi-channel marketing strategies, branded entertainment, celebrity endorsements and creating ads, plus a Hispanic consumer panel, exclusive research and much more. The Hispanic Best Spots of the Year Awards will be announced at the Voz Latina Luncheon, and the first 100 registered attendees receive a complimentary all-access pass to the Billboard Latin Music Awards and pre/post VIP parties. It’s a week of learning, networking and celebrating you simply cannot miss! Speakers include:

  • Jacqueline Hernandez-Fallous, Publisher, People en Español
  • Lucia Ballas-Traynor, SVP, General Manager, MTV Tr3s
  • Gonzalo Perez, Director, Multicultural Research and Consumer Insights, MTV Networks
  • Felipe Korzenny, Ph.D., Professor and Director of the Center for Hispanic Marketing Communication, Florida State University, and Cheskin Co-Founder
  • Sergio Alcocer, President / Chief Creative Officer, LatinWorks
  • Thomas Schimoler, Creative Director, The Vidal Partnership
  • Carlos Tornell, Creative Director, OLE
  • Marcus Owenby, Director, Marketing, Cingular Wireless
  • Doug Darfield, Senior Vice President, Hispanic Services, Nielsen Media Research
  • Anne Howard, Director of Online Services, La Agencia de Orcí
  • Greg Cunningham, Group Marketing Manager, Target

* * * Special Discount for HispanicMPR.com subscribers * * *

We have negotiated a special rate for HispanicMPR.com subscribers who want to attend the Voz Latina conference. Simply enter promo code MPR599 when you register and you will save $200 off the registration fee!

Visit http://www.marketingtohispanics.com/ or

Call 646 654 5170 or 646 654 5170

SBS airs Argentina comedy series

Posted by Elena del Valle on April 26, 2007

Detectives, Brothers & Co.,

Rodrigo de la Serna and Rodrigo Noya in “Detectives, Brothers & Co.”

Photo: WSBS

Miami, Florida – Beginning in April 2007 Mega TV Channel 22 will add an Argentinean comedy series to its Miami programming. “Detectives, Brothers & Co.,” stars Rodrigo de la Serna and Rodrigo Noya, and is directed by Damián Szifrón. The Spanish language series will be broadcast in high-definition at 9 pm Thursdays for 10 consecutive weeks.

Franco Montero (Rodrigo de la Serna) is a detective who, after his father’s death, learns he has an 11-year-old half-brother, Lorenzo (Rodrigo Noya). Since they have no other family, the courts rule that Lorenzo must remain in Franco’s custody. Lorenzo, who has a great interest in his brother’s detective work, uses his own detective skills to help Franco solve what was thought to be a dead-end case. From that moment on, Franco brings Lorenzo under his wing, and the two brothers work together in the resolution of various criminal cases. 

“Detectives, Brothers & Co.” promises viewers suspense and laughter. In each episode, Franco and Lorenzo solve a criminal case, while engaging in wild shenanigans.

Serna has been an actor since he was 12, working in comedy and drama. Prior to the series, he worked in “Okupas,” “Los Simuladores,” “En el fondo del mar,” “Ciber-six,” “Naranja y media,” “Crónica de una fuga,” and “Diarios de motocicleta.” Noya has been acting since the age of five.


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David Henry

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