Posted by Elena del Valle on January 19, 2006
The January/February 2006 issue of The Publicity Hound newsletter featured an article on Hispanic Marketing & Public Relations on page 7.
Joan Stewart, publisher The Publicity Hound
“Many Publicity Hounds are missing the mark by not targeting Hispanic publications, TV and radio shows, and Internet portals. Hispanic Marketing & Public Relations removes the mystery of marketing to Hispanics, a group that has fierce loyalty to certain brands, and lots of spending power. Read this book before embarking on a marketing or publicity campaign so you shorten your learning curve and do it right,” said Joan Stewart, publisher of The Publicity Hound.
Posted by Elena del Valle on January 19, 2006
FOR IMMEDIATE RELEASE Contact: HMCA (305) 648-2848 hmca@hmca.org
Editors: Send review copy requests to publisher@poyeen.com
HMCA, PRSA Announce Hispanic Marketing & Public Relations
Book Related Teleconference
Miami, FL – The Hispanic Marketing & Communication Association, HMCA, and the Multicultural Section of the Public Relations Society of America, PRSA, announced a teleconference based on a chapter of a new book, Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95) to be held Thursday, January 26, 2006 at 2 p.m. The first title published on reaching Latinos with marketing and public relations strategies, Hispanic Marketing & Public Relations is appropriate for marketing professionals and students.
The teleconference entitled "Hispanic Public Relations: Responding to Growing Market Demands" is based on chapter 10 in the book and will be presented the author of that chapter, Dora O. Tovar, president, Tovar PR LLC. Attendees at the virtual seminar will call a toll-free number where they will hear the presenters and access visual materials online. Admission is $85 for PRSA Multicultural Communications Section members, $150 for PRSA and HMCA members and $250 per site for nonmembers. Registration is available at www.prsa.org .
Hispanic Marketing & Public Relations provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts and benefits HMCA. Information on the book, including a list of authors and newsletter sign up instructions, is available at www.hispanicmpr.com .
Seventeen practitioners and two university academics, contributed fifteen chapters to the book. Cover design was by Cris Ascunce of CAT Grafix, Inc. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations. Authors include a veritable who’s who of U.S. Hispanic marketing. Research guru Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.
The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website www.hmca.org The Public Relations Society of America based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 28,000 professional and student members.
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Posted by Elena del Valle on January 19, 2006
Para Distribución Inmediata Informes: HMCA (305) 648-2848 hmca@hmca.org
Nota al editor: Puede obtener una copia del libro para artículos y reportajes a través de Publisher@poyeen.com
HMCA, PRSA Anuncian Teleconferencia Basada en Primer Libro Sobre Mercadeo y Relaciones Públicas Dirigidas al Mercado Hispano
Miami, Florida – La Hispanic Marketing & Communication Association (Asociación Hispana de Mercadeo y Comunicación conocida por sus siglas en inglés como HMCA) y la Sección Multicultural de la Public Relations Society of America (conocida por sus siglas en inglés como PRSA) anunciaron una teleconferencia en inglés basada en un capítulo del nuevo libro en inglés titulado Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95) para profesionales y estudiantes de mercadeo. La teleconferencia se llevará a cabo el a las 2 p.m. hora este el jueves 26 de Enero de 2006.
La teleconferencia, titulada "Hispanic Public Relations: Responding to Growing Market Demands," será presentada por la autora del capítulo 10 del libro, Dora O. Tovar, quien es presidente de Tovar PR LL. Los profesionales que acudan al seminario virtual contarán con un número de teléfono especial a través del cual escucharan la presentación y tendrán acceso a un portal virtual en el cual encontrarán los materiales visuales. El costo de la conferencia es de $85 para miembros de la sección, $150 para los miembros de HMCA y PRSA y $250 para el público general por cada conexión. Es posible inscribirse a través del portal de PRSA, www.prsa.org
Hispanic Marketing & Public Relations ofrece 435 páginas de información, análisis de casos, materiales gráficos, información del mercado y opiniones sobre el mismo basadas en la experiencia de los 19 autores expertos y beneficia a HMCA. El portal del Internet HispanicMPR.com www.HispanicMPR.com cuenta con información sobre el libro, una lista de autores e instrucciones sobre como recibir boletines electrónicos.
El libro, escrito por un grupo de expertos reconocidos por su conocimiento del mercado latino, cuenta con 15 capítulos escritos por 17 profesionales y dos profesores universitarios. Cris Ascunce de CAT Grafix, Inc. diseñó la portada. Los capítulos tratan en detalle diversos aspectos del mercado Latino de los Estados Unidos, la aculturación latina, como ubicar a los latinos que navegan en el Internet, la importancia de dirigirse a los latinos en su propio idioma, proyecciones demográficas, la imagen latina, las relaciones públicas dirigidas a los latinos, la prensa Hispana, la publicidad electrónica, los eventos como elemento del plan de mercadeo, los aspectos de calidad y cantidad a considerar en cuanto a la investigación de los mercados latinos y como prepara a expertos y comunicadores para entrevistas con la prensa. Carlos Santiago presidente de la empresa Santiago Solutions de California escribió el prefacio.
La Hispanic Marketing & Communication Association es una asociación profesional de voluntarios y sin fines de lucro dedicada a promover excelencia en el mercadeo dirigido a latinos. Visite el portal de Internet de HMCA www.hmca.org para obtener información sobre el mercado hispano, copias gratuitas del boletín de HMCA e invitaciones a eventos de la asociación. El Public Relations Society of America (www.prsa.org) con oficinas principales en Nueva York, es la organización más grande del mundo de profesionales de relaciones públicas y cuenta con más de 28,000 miembros profesionales y estudiantes
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Posted by Elena del Valle on January 19, 2006
The 12 Annual SRI Marketing to U.S. Hispanics and Latin America is scheduled to take place January 29 to 31, 2006 at the Wyndham Miami Beach Resort on Miami Beach, Florida. Organizers promise this year’s forum will offer a powerhouse of thought-leaders and trailblazers, market-movers and mavericks, who are reshaping the landscape of marketing to this influential segment across the Americas. Presenters will share information on new trends and best-practices. Admission fees range from $1695 to $2,295 depending on the program selected.Hispanic Marketing & Communication Association, HMCA, members receive a $400 discount.
Through the conference, SRI hopes to bring attendees more of the unique ways in which brands are competing with one another to serve the growing Hispanic customer base. Highlights of the roster of speakers includes decision-makers from: Microsoft; Maybelline-Garnier, L’Oreal USA; Procter & Gamble, Paper Products, Multicultural; Toyota Motor and Sales, USA; GMAC Mortgage; Burger King Latin America; Disney, Latin America; Wells Fargo International Remittances; Option One Mortgage; Scholastic Media; Meredith Corporation; Yahoo! North Latin America; General Mills; US Cellular; NBA Latin America, and more.
Salient presentations planned include: Carlos Santiago, who will unveil a first-ever study about the correlation between financial investments into the Hispanic market and whether this transfers into "The Creation of Shareholder Value?"; Fernando Espuelas, chairman and CEO of Voy LLC, will discuss "Magic Realism in Brands" to set the stage for innovative thinking on brand strategy in an increasingly Hispanic market landscape and how English is becoming key ingredient in marketing to Latinos; Peter Roslow, will outline the future of Spanish language media in the coming years and why Spanish will continue to rise in the U.S.A.; Mark Berry of TNS-Global will discuss where research needs to go to keep up with the demands of this market. Laura Martinez, editor of Adweek’s Marketing y Medios will provide a quick round-up of "2005 The Year in Review and How Did Big Brands Build Their Hispanic Marketing Strategies;" PJ Periera of AKQA will present on "Creative Trends for an Interactive World;" Paco Olavarietta of Ole will share his vision for retail marketing to Latinos; and Laurence Klinger of Lapiz, will discuss "Liquid Ideas," an outlook on beverage marketing.
There will be a networking welcome reception on Sunday, January 29, 2006 and an Awards Function on January 30 for Hispanic Marketing Breakthroughs in 2005 to celebrate ground-breaking strategies and new initiatives in this marketplace. The award categories are Product Launch, Consumer Insights and Segmentation Strategy, Positioning Approach,Grassroots Marketing, In-Language Campaign, Direct Marketing, and E-Hispanic. More information is available at www.srinstitute.com/CM459.
